What makes a good doctor?

Being an expert in modern medicine is table stakes, as no one trusts a doctor who doesn't know the ins and outs of healthcare. 

However, as anyone who has encountered a medical professional whose bedside manner left something to be desired, it’s not enough. Research agrees, as studies from all the way back to the 1980s shows that knowledge without communication skills often fails to get patients to adhere to treatments.

The best doctors combine both clinical expertise and genuine bedside manner in order to give patients the best experience. 

This framing and duality is exactly what sponsors and contract research organizations (CROs) should keep in mind when searching for clinical trial AI. 

Agentic AI in clinical trials is here, and transforming trials

As artificial intelligence use in clinical trials moves beyond generative capabilities and into the agentic territory, not all companies have the duality required to be clinically competent. As of today, agentic AI in clinical trials is beginning to establish itself as the technology that could break the slow pace and inefficiency of modern trials. According to seven different market research organizations, the “Agentic AI in clinical trials market” is expected to grow at a compound annual growth rate (CAGR) of anywhere between 12.5% and 43%. 

At Medable, our agentic capabilities have shown why companies are excited about the possibility of agentic clinical trials. 

A top 5 sponsor’s real-world findings showcase the power of agentic AI 

In a real-world deployment with a top 5 pharma sponsor, agentic AI has proven how clinical trial teams handle document management and site monitoring, two of the most time-consuming parts of trial operations, 

The Medable TMF Agent, which classifies and organizes trial master file documents, correctly categorized 99% of documents, produced over 60% fewer quality findings compared to manual human processing, and required less than one field correction per document on average. This level of accuracy frees clinical operations teams from the tedious, error-prone work of manually checking, renaming, and filing paperwork.

Running alongside it, the Medable Clinical Monitoring Agent is designed to cut the administrative burden that eats into CRA's time in the field. It cut task time for data review and back-office monitoring work by 62%, shrinking tasks that used to take an hour down to about 23 minutes, across roughly 40–70% of a typical CRA's workload. Just as notably, the agent earned a perfect 100% ease-of-use score from the CRAs using it, and 93% of those who tried it asked to keep using it. 

This is a strong signal that this isn't just a productivity gain on paper, but a tool clinical teams actually want in their day-to-day work. Together, the two case studies (drawn from a Phase II inflammatory disease study and a Phase III oncology study) offer an early, tangible look at what happens when agentic AI is deployed directly into clinical trial workflows. 

Careful consideration is required to ensure companies can do both

Right now, sponsors and CROs are often presented with two options in our existing market. On one side are fast-moving artificial intelligence companies who are racing to bring cutting-edge technology to clinical trials without the clinical context or lived experience of actually having built and run a trial themselves. 

“Move fast and break things,” is the old adage of these tech first companies. As you already know, clinical trials are regulated in a way that absolutely nothing should ever “break.”

On the other side are the incumbents, enterprise-first "grandfathered" companies who understand the clinical process deeply, but are often slower to catch up to where the technology has already moved, leaving sponsors waiting for capabilities that competitors are shipping today.

Technically speaking, sponsors and CROs should evaluate only those organizations who are both clinically native, and AI native because of their inherent advantages. Only companies who are native at both can build AI solutions that actually fit clinical reality rather than forcing generic AI into healthcare workflows.

A warning flag: Clinical buyers state AI companies often don’t “speak the language”

Over the past year, market research with real-world sponsors, CROs, and study teams turned up a consistent theme, one that appeared across more than 50% of respondents. This was the knowledge that AI and technology vendors don't typically speak or even understand the language of clinical trials. When that happens, the sponsor or CRO ends up filling in the gaps themselves and pays for it in time, risk, and trust.

Buyers communicated their need for organizations and people who understand both clinical trials and the specific therapeutic area of their studies. One buyer described working with a well-funded health tech company that had strong scientific credentials but "zero clue" about clinical trials. Their findings revealed that they spent enormous amounts of time just educating the vendor. Another buyer put it bluntly: "if I am explaining what a trial is, or the difference between a phase 2 and a phase 3, we are kind of done."

Unfortunately for these companies, this is a structural deficit gap that cannot be addressed with a more finely-tuned model. Running a clinical trial requires fluency in CDISC, CDASH, ICH E6(R3), GxP compliance, protocol deviation workflows, TMF triage, and CRA closeout. That's a domain ontology that takes years to build and validate. As one buyer said, “if you haven't worked in pharma or other regulated environments, tech companies tend to hit a wall.”

The knowledge gap that’s too great to overcome

Enterprise productivity platforms have no clinical development DNA, nor are they familiar with existing clinical workflows. Their tools know about workflows, documents, and tasks that are fit for the general workforce. They do not know CRA closeout, TMF triage, or protocol deviations. This type of knowledge takes years to build and cannot be acquired through a product update. General AI model providers similarly have no ClinDev DNA and no clinical workflows. AI models alone are not enough. They also need GxP compliance, ICH E6(R3) expertise, and systems validated for regulated use. 

Science-first platforms have unmatched research and data foundations, but running clinical trials is fundamentally different from working with hospital EHR data as they have different workflows, different buyers, and different compliance rules. Legacy clinical vendors sit in a different but equally constrained position. They have deep clinical roots but are slow on AI. Their approach is to add agents on top of legacy architecture, which introduces its own risks of vendor lock-in, lack of meaningful interoperability. These risks can lead organizations to embark on renovating their technology. Unfortunately, this has a hard time catching up as they are enterprise-first companies trying to become AI companies, just like those AI companies are trying to become clinical companies. Neither direction is the same as having been built at the intersection.

The advantages held by companies who have both AI capabilities and trial experience

There are three main reasons why companies at the intersection of clinically native, and AI native are at an advantage.

First, the clinical semantic layer, the encoding language of clinical trials, means that CDISC, CDASH, ICH, and GCP ontologies are already built in. That semantic layer becomes exponentially more valuable in an agentic world. 

Second, GxP by design rather than retrofit: audit trail on every agent action, role-based controls, and a validation framework that is native to the architecture from day one, not compliance bolted on after the fact. 

Third, model-agnostic orchestration is the key to maintaining organizations' existing structures. Model agnosticism ensures that sponsors are not “locked in” to a single vendor's roadmap. The orchestration layer acts as stable infrastructure whose value appreciates as models improve, regardless of which LLM ultimately wins. 

What this looks like in practice is a set of proof points that general AI vendors cannot yet claim:

  • Day-one data readiness is an advantage that means there is no two-year harmonization effort required before work can begin.
  • Inspection-ready governance means they can trust the AI because validation is built in instead of retrofitted. 
  • Production deployment in weeks rather than another pilot. 
  • Out-of-the-box agents for clinical monitoring, TMF, DDF, anomaly detection, and clinical trial lead functions, and critically 
  • The ability to work alongside existing clinical systems rather than requiring sponsors to replace them. 

That last point matters because one of the primary objections to any new clinical technology is the disruption cost. A platform that fits into the existing ecosystem removes that objection entirely.

The conclusion: Any good doctor needs both skillsets

The best doctors aren't just knowledgeable, and they aren't just good communicators; they're both, because neither skill substitutes for the other. The same is true for AI in clinical trials. Technical horsepower without clinical fluency just creates a smarter version of the same problem sponsors already have: a vendor who needs to be taught the difference between a phase 2 and a phase 3 before they can be useful.

The market has largely offered two imperfect choices: fast-moving AI companies without lived trial experience, or clinically fluent incumbents without modern AI capabilities. Both are, in their own way, trying to become something they weren't built to be. Companies built at the intersection of clinically native and AI native don't have to choose. The clinical semantic layer, compliance built in from day one, and model-agnostic orchestration are the real requirements to earn a sponsor's trust and move at the speed trials demand.

As agentic AI moves from pilot to production across the industry, the question sponsors and CROs should be asking isn't just "how capable is this AI?" It's "does this company actually understand what we do?" The results from real-world deployments suggest that when the answer is yes, the payoff is a fundamentally faster, more reliable way of running trials.